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Channel 4 Goes Mad series
5 September 2012
Alessandra Lemma, Clinical Advisor at the Anna Freud Centre, advised on the creation of the Channel 4 Goes Mad series which took place at the end of July, to get a mass audience to consider prejudices around mental health.The Channel 4 Goes Mad series took place at the end of July, to get a mass audience to consider prejudices around mental health. Alessandra Lemma, Clinical Advisor and Collaboration Lead at the Anna Freud Centre appeared on the programme and advised on its creation.
Playing on the popularity of reality television to attract bigger numbers to confront the issues, the season culminated in World's Maddest Job Interview, where employers assessed individuals over 5 days, without any knowledge of their health history. Interviewers found many of those with mental health conditions to be very employable, helping to challenge discrimination around mental health at work.
