Dana Shai, Ph.D., a faculty member at the Academic College Tel Aviv Yaffo, Israel, and the director of the Study of Early Emotional Development (SEED) Center and Lab. Dr. Shai is a developmental psychology researcher, who developed the PEM coding system and the PEM assessment and has been leading world-wide collaborative research and delivers international talks and training programs on PEM and PEMA for the last decade. Dr. Shai is interested in early interpersonal development, with particular interest in nonverbal interactive processes and parental embodied mentalizing (PEM). Dr. Shai also studies parenting, the transition to parenthood, coparental relationships and the child’s early social and emotional development within the family matrix. Dr. Shai completed her PhD in Clinical-Developmental Psychology in 2011 at the University of London under the supervision of Profs. Jay Belsky and Peter Fonagy, and has a background in psychoanalytic developmental psychology, Dance Movement Therapy, and Philosophy.